Social Entrepreneurs


Avataq Cultural Institute draws upon the wisdom of the Elders to provide a product—Northern Delights herbal tea—that people find so delicious they look for more reasons to indulge, and one that respects, even as it advances in the marketplace, the culture and traditions of the Inuit.

We, the Inuit, believe that our ways and this earth must be protected. As such, we are prepared to share our knowledge even as we hold on to our values. In this way, we are all part of the solution. And Avataq is our conduit.

Since its inception in 1980, Avataq has built a solid reputation as the cultural leader for Nunavik Inuit and as an important resource for Inuit culture in Canada and beyond. Avataq receives its mandates from the Inuit Elders Conference of Nunavik, and operates a range of linguistic, heritage and cultural programs.

Among others are an archaeology department, a Nunavik museum program, a Nunavik Inuit art collection, an artists’ support program, a documentation & archives center, an Inuktitut language promotion & preservation program, a genealogy program, a student assistance program, local cultural committees, traditional skills courses, as well as a research and publications service.

Today, Avataq speaks for Nunavik’s Inuit culture to the rest of Canada and abroad.